Monochromatic aesthetic highlights new Mercedes GLC range bespoke details.

A series of three short ads set in a sleek, graphic world, playfully showcasing the refined design features of the Mercedes GLC range. Focused on highlighting the bespoke details of each car within a clean, geometric environment. Through repetition and precise framing, complemented by a refined monochromatic palette, we created a seamless visual language that flows across all three films. Each model’s unique design is celebrated through this minimalist approach, highlighting the details within the design.

Joining the project later in the process, I focused on the lighting across all three films and creating looping social posts.

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