Creative Director: Anthony Fieldsend
Concept Development: James van den Elshout
Design Lead: Sam Singleton
Senior Producer: Kate Ryan
Circle’s offering, visualized—where finance meets fluid storytelling.
Circle approached us to craft three dynamic short films highlighting their core services—Future Forward, Circle Account, and Yield. These spots needed to distill complex crypto-based solutions into a visually engaging narrative, using kinetic motion and playful energy to spark curiosity among B2B investors. Our challenge was to transform technical concepts into compelling stories that encouraged exploration while maintaining clarity and accessibility.
This project gave us the freedom to push the boundaries of motion design within a corporate framework. Each moment was carefully considered, striking a balance between innovation and professionalism, ensuring the films remained visually exciting while resonating with Circle’s business-focused audience.
hey@samsingleton.co.uk