Cartier—Diwali – Sam Singleton

Cartier celebrates diwali with vibrant hues of tradition.

We embraced the essence of Diwali through a radiant, warm color palette, featuring gold, orange, and magenta. These hues are reminiscent of traditional Diwali decorations, such as lamps (diyas) and rangoli patterns, creating a festive atmosphere.

The base design mirrors rangoli, a traditional Indian art form associated with Diwali. The use of clean geometric shapes combined with gold accents ties the cultural theme to Cartier's refined brand identity.

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↳ Project Info

Software used:

Houdini, Redshift

Agency
Agency: Mill+
Senior Producer: Charlotte Whittall
Art Director: Sam Singleton
Creative: Georgia Paes
Design Concept Development: Tosh Fieldsend
Creative Development: Tom Dibb
EP: Rebecca Jones

Motion Designers: Sifagul Keser, Andrei Poleshko, Paul Hunt, Adam Roche, Ezequiel Grand (Caskal), Jayden Kimpton
Design & Retouching: Ross Urien

Asset Build:  Sudhir Verma, Nishant Kumar, Manukuru Manikanteswara, Rakesh Maruthi Pujari, Ragul Sundaramoorthy
Modelling Asset Build Production: Agrata Sharma, Eldhose Joy

Audio: Echoic Audio
Composer & Sound Designer: David Johnston
Sound Designer: Owen Hemming-Brown
Sound Designer & Music Producer: Tom Gilbert
Senior Audio Producers: Andie Richardson
Audio Producer: Sion Williams

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