Mercedes Benz — GLC — SUV
05 — 09
Mercedes Benz — GLC — Coupe
05 — 09
Mercedes Benz — GLC — Hybrid
05 — 09
A series of three ads that playfully show off the refined details of the Mercedes GLC range, set in a sleek, minimal environment. Through repetition, precise framing and a monochrome palette, we built a visual language that carries across all three films. Joining later in the process, I focussed on lighting across the series and created a set of looping social posts.
Client:
Mercedes-Benz
Role:
Motion Designer
Studio:
The Mill
Software:
Cinema4D, Redshift
Project Credits ↳
Director: FILFURY
Creative Director: Ross Urien
Executive Producer: Nicole Duncan
Producer: Claire Braithwaite
Producer: Tanya Curnow
Head of Design: Henry Foreman
Art Director: Santi Zoraidez
Motion Designer: Alex Petrovsky, Ariel Lu, Christoph Strohfeld, Nemanja Ivanovic, Raquel Fernandes, Sam Singleton
Designer: Eilis Scally
Designer & Retoucher: Miguel Navarro
Designer & Retoucher: Stephen Hart
Creative Director: Ross Urien
Executive Producer: Nicole Duncan
Producer: Claire Braithwaite
Producer: Tanya Curnow
Head of Design: Henry Foreman
Art Director: Santi Zoraidez
Motion Designer: Alex Petrovsky, Ariel Lu, Christoph Strohfeld, Nemanja Ivanovic, Raquel Fernandes, Sam Singleton
Designer: Eilis Scally
Designer & Retoucher: Miguel Navarro
Designer & Retoucher: Stephen Hart
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